Campaigns & Collaboration
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How to Create Your First Campaign

A comprehensive step-by-step guide to launching your first successful campaign on Creator Marketplace

Creator Marketplace Team
Updated 2 days ago

Getting Started

Creating your first campaign on Creator Marketplace is an exciting step towards connecting with talented creators and growing your brand. This guide will walk you through the entire process, from initial setup to campaign launch.

Pro Tip: Take time to plan your campaign goals and budget before starting. A well-planned campaign leads to better results and stronger creator relationships.

1Define Your Campaign Goals

Before creating your campaign, clearly define what you want to achieve. This will help you choose the right creators and set appropriate expectations.

Common Goals:

  • Increase brand awareness
  • Drive product sales
  • Generate user-generated content
  • Launch new products

Key Metrics:

  • Engagement rate
  • Reach and impressions
  • Click-through rate
  • Conversion rate

2Set Your Budget and Timeline

Determine how much you're willing to invest and when you need the campaign to be completed. This helps creators understand your expectations and availability.

Budget Guidelines:

  • • Micro-influencers (1K-10K followers): $50-$500 per post
  • • Mid-tier influencers (10K-100K followers): $500-$5,000 per post
  • • Macro-influencers (100K+ followers): $5,000+ per post
  • • Consider additional costs for content usage rights and exclusivity

3Create Your Campaign Brief

A detailed brief helps creators understand your brand, products, and expectations. The more information you provide, the better the results.

Essential Brief Elements:

Brand Information:

  • • Brand story and values
  • • Target audience
  • • Brand guidelines
  • • Previous campaign examples

Content Requirements:

  • • Content format (posts, stories, videos)
  • • Key messages to include
  • • Hashtags and mentions
  • • Approval process

4Find and Select Creators

Use our search filters to find creators that align with your brand values and target audience. Review their portfolios and engagement rates before making selections.

Research

Review creator profiles, previous work, and audience demographics

Evaluate

Check engagement rates, content quality, and brand alignment

Select

Choose creators that best match your campaign goals and budget

5Launch and Manage Your Campaign

Once you've selected your creators, launch your campaign and maintain clear communication throughout the process.

Campaign Management Checklist:

Send detailed briefs to selected creators
Set clear deadlines and deliverables
Establish communication channels
Review and approve content before posting
Monitor performance and engagement
Provide feedback and maintain relationships

Next Steps

Congratulations! You've learned the fundamentals of creating your first campaign. Remember that successful campaigns require ongoing communication, flexibility, and a willingness to learn from each experience.

Ready to Get Started?

Now that you understand the process, you're ready to create your first campaign. Start with a small budget and a few creators to test the waters.

Create Your First Campaign
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